Color Matters Essay Example for Free

Color Matters EssayIn the marketing arena, twist plays a significant role in a accompanys advertisement and package. According to research, the right color is worth a molarity words as well as it can increase sales and a companys profit (Morton, 2010). Most importantly, a companys color is closely related to the type of feeling and decisions consumers make regarding a specific product. Research in any case reveals that color increases brand recognition, memory, engages and increases participation, and attracts consumers attention (Morton, 2010).Overall, color is knock-down(a) in marketing. Therefore, this paper will discuss the importance of color with Coca-Cola Companys advertising as it relates to the contrasting meanings, cultures, and segment markets. The Importance Of Color With Coca-Cola Companys Advertising Coca-Cola is one of the worlds most popular and recognized brand. Lets discuss the companys purpose for macrocosm in business. The mission of the Coca-Cola Co mpany is to refresh the world, inspire moments of optimism and happiness, create value, and make a difference (The Coca-Cola Company, 2013).With that be said, the colour in of the Coca-Cola Company in their advertising, which is rubicund and white, are extremely important for a number of reasons. First, the company wants to send the right message to consumers. Second, the alter help identify the different brands (Kolter Keller, 2012). Third, the different colors also help the company to differentiate themselves from their competitors. Most of all, Coca-Colas distinctive colors conveys information and/or provides consumers with slightly other operational benefits (Morton, 2012).Overall, the colors main goal is to get consumers attention while making an fix on their buying decision. The Different Meanings According to the color wheel of branding and packaging, the Coca-Cola Companys colors for their advertisement realises different meanings. As stated earlier, the colors of th e companys advertisement are red and white. These colors accommodate been used for more than a hundred years. Red promotes Coca-Cola friendly qualities such as energy, powerful, courage, excitement, and strength (Kolter Keller, 2012).Whereas white indicates that the company is all about creating products that are innovative and modern. As result, these colors find been a very successful color strategy and have helped the company become the worlds top companies in their industry (Pigford, 2013). In addition to, the great contrast of the colors also ensure readability, which is one of the important factors of product strategy in marketing (Pigford, 2013). The CultureThe Coca-Cola Company has a winsome culture, which defines the attitudes and behaviors of their employees (The Coca-Cola Company, 2013). In this case, the choices of the colors also inform consumers that the employees also have the same attributes regarding their work performance. Coca-Colas colors relates to their cul ture because the company and its employees demonstrates (1) collaboration (2) how they have courage to shape a better future (3) one (4) accountability (5) passion (6) diversity and (7) quality.The Market Segments A marketing segment is referred to as aggregating prospective buyers into groups that have common needs and their response to a marketing action will be similar. Market partitioning stresses two things (1) grouping individuals or organizations according to similarity of needs and the benefits desired and (2) needs and benefits must be associated to specific tangible marketing actions (Identifying Market Segments Target, 2011).Coca-Colas market segment consists of consumers who are seeking different and great products that are. The companys colors also target individuals who also want to make differences in the communities, which require them to demonstrate commitment, energy, strength, and excitement. In conclusion,it is imperative that companies consider their choice o f color when advertising or finish packaging. colourise and marketing are connected to one another in so many ways. Colors can influence an individuals thinking, actions, cause reactions (Morton, 2012).In fact, colors cannot be replaced because they are cognise as the most powerful forms of communication. More than so ever, colors are the visual component that consumers flirt with the most about a brand (Morton, 2012). Many companies who produce great brands rely on color as their key factor in immediate recognition. So, companies should utilize the color wheel of branding and packaging before launching their product.Reference Mortan, J. (2012). Color Matters. Retrieved fromhttp//www.colormatters.com/