Hul Vijeta Essay

Taking learnings from earlier years, a successful redemption programme was implemented, reducing liability substantially. To maximise redemptions by all whoselsalers in the cyberspace in the most efficient manner, thereby reducing HULs liability. Challenge To overcome problems faced in previous redemption drives i. e. poor attendance, long waits and excess agency resources for visiting cities with gift/ rewards vendors. And to maximise redemptions, given the background and geographical spread of venues. ObjectiveChallenge Target Audience HULs wholesalers, ( Vijeta Programme members) earlier small businesses, who have stiff targets and are wooed by schemes from competition. They earn reward points on every purchase and can redeem them for gifts. Redeem your points for rewards in your suffer city - that was the theme. Given that it is an annual event, the task was to create a difference This was done by creating a dedicated Vijeta AV Invites to event.Event collateralsBackdrops A 74 city redemption drive over 2 days in the cities with maximum points liability. . Day one for Platinum and Gold members, Day 2 for Silver. 2. A formal invite with members Vijeta points personalised, sent well in advance. 3. 3 Teams of 4 students each per zone ( instead of Agency resources) managed the redemption events with daily reports to a Direxions coordinator. 4. HUL sure transaction reports within 48 hours of the transaction being doneDirexions coordinated with vendors to ensure that the value, quality and supply/ quantity of products was commensurate with expectations and demand. 6. A soft re-create of all points in each city to enable correct rewards being redeemed 1. 30,000 reward requests requested nationally 2. Rs. 100 Million worth of rewards redeemed.